STUDENT A’s QUESTIONS (Do not show to Student B)
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1) |
What images spring to mind when you hear the word ‘marketing’? |
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2) |
Would you like to work in marketing? |
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3) |
What marketing tactics do you think are very successful? |
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4) |
What do you think of things like Christmas being marketed? |
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5) |
What do marketing executives do in their jobs? |
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6) |
How has the Internet changed marketing? |
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7) |
Is there too much hype in marketing? |
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8) |
What do you think of McDonalds’ marketing techniques aimed at attracting children? |
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9) |
How would you start marketing a product or idea you had? |
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10) |
What is your opinion of marketing in the era of globalization? |
STUDENT B’s QUESTIONS (Do not show to Student A)
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1) |
What is marketing? |
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2) |
What’s the best marketing campaign you know of? |
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3) |
What’s the difference between marketing and advertising? |
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4) |
Do you think that McDonald's is a marketing machine for the entertainment industry that is disguised as a restaurant? |
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5) |
Are marketing executives good at selling us exactly what we don’t really need? |
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6) |
What do you think of the marketing strategies used in sports? |
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7) |
Do expensive brands use different types of marketing to cheaper products? |
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8) |
How do marketing techniques differ from country to country? |
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9) |
How much of marketing is lying? |
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10) |
Why are cigarette companies still so successful in their marketing? |
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